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Martechvibe was proud to host the fifth edition of the CX NXT - Customer Experience Summit in UAE in 2023.
The United Arab Emirates was an ideal destination to focus on customer experience (CX) now more than ever. In the competitive landscape of the time, delivering exceptional customer experiences was seen as a significant competitive edge.
The goal of the CX NXT summit was to showcase how technology, strategy, and culture could come together to deliver the optimal experience that today’s customers expected and demanded.
Over 300 CX leaders and practitioners attended the two-day event, where they witnessed power-packed conference sessions delivered by CX experts and participated in engaging activities. The summit offered a chance to understand and plan for the dynamic future of the CX landscape, providing practical insights to help businesses grow.
Meet our top speakers:
Adrian Swinscoe
Described as an experimental CX thought leader and visionary, Adrian Swinscoe was a best-selling author, Forbes contributor, speaker, podcaster, investor, advisor, and aspirant CX Punk. Over more than 25 years, his clients included brands such as Sky, Apple, ING, KFC, Philips, Daiichi Sankyo, Microsoft, Cancer Research UK, and Harper Collins.
CX NXT Keynote Address: Failing Forward: Unravelling the CX Code through Fumbles & Fiascos
Dennis Wakabayashi
For over three decades, Dennis Wakabayashi, known as “The Global Voice of CX,” dedicated himself to revolutionizing CX. He helped global powerhouses like FedEx, AT&T, McDonald’s, and Wells Fargo reshape their customer relationships and drive growth. At the time of the summit, he was deep-diving into CX strategies for an international fintech brand, a beloved restaurant chain, and an innovative CPG brand.
CX NXT Keynote Address: The Empathy Algorithm: Humanizing AI for an Inclusive Tomorrow
The impressive line-up of speakers also included:
- Grégoire Charpe Civatte, Vice President, Customer Experience & Innovation at Majid Al Futtaim
- Thuraya Al-Huraya, Acting Director – Government Digital Services Unified Portal, Ministry of Transport, Communications, and Information Technology – Oman
- Jad Hindy, Senior Vice President, Marketing, Expo City Dubai
- Ilaria Buonpane, Director of Customer Experience at talabat
- Ledi Lapaj, Director of Customer Experience at Bank al-Etihad
- Sagarika Nayak, Director – Customer Success & Voice of Customer at GMG
The fifth global edition of CX NXT – the customer experience summit took place in the UAE on 15 and 16 November 2023. Produced by Martechvibe, a global publication focused on CX, marketing technology, and technology, and presented by Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, the summit brought together CX experts, brand, and product leaders to share knowledge, inspiration, and experiences.
Sprinklr was the Presenting sponsor, Adobe was the Strategic sponsor, Unifonic and Cequens were the Gold sponsors, Tealium, Infobip, and Kaleyra were the Silver sponsors, Lucidya was an Associate & Lunch sponsor, and Silah Gulf was an Associate sponsor for CX NXT – the Customer Experience summit.
