Staff Articles

One of the key trends is iCommerce, the Influence economy. TikTok has become the third largest social platform and the most potent cultural and commercial force for today’s consumer, and not just Gen Z and Gen Alpha, 36 per cent of users are over 30 years old. As the value of Influencer marketing increases globally […]

With the evolution in retail across the globe, the travel industry has witnessed waves of change too. Digitalisation is becoming the core of everything retail, and the travel sector isn’t untouched by it. Martechvibe spoke with Kathryn Wallington, Head of Middle East and Africa at Travelport, about the turnarounds in the industry, how the ecosystem […]

What distinguishes intelligent loyalty programmes from traditional rewards? Traditional rewards programmes are frequently based on cards and provide customers concrete benefits, such as a free item with every purchase or a prize for coming back. Simple psychology dictates that you gain more points by spending more money. A new breed of marketers is driving the […]

Businesses worrying about sales need to understand consumers’ price-conscious psyches during such times and tailor their messaging accordingly. It’s a typical American household. A salesman dad and an event planner mom with two kids in high school. Two weeks before Christmas, the parents break the bad news to the kids – no eggnog this year, […]

It takes the right blend of data and technology to understand people genuinely. Regardless of trends, brands must have that essential mix to create customer experiences that resonate with people and drive brand growth. Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, unveiled its top customer experience […]

Making the most of the holiday shopping surge means planning for inventory demands and increased contact centre traffic. But there is a unique opportunity to meet customers with special deals and convert them to loyalists. After a two-year break due to COVID-19, the much-anticipated holiday shopping season is soon to begin, and things are finally […]

Transactional loyalty programmes are Loyalty 1.0. To step into the new era, Patrick Sim Senior Vice President- APAC, MEA, Epsilon, suggests driving sustainable customer engagement using data with the help of the right technology. Sim discussed how it is fascinating to observe that technology is transforming the marketing and advertising space. He believes marketers have heard […]

With the ongoing FIFA World Cup Qatar 2022, is your company prepared to take advantage of its incredible marketing opportunity? The region is seeing a huge influx of visitors and fans, and with the world’s attention firmly focused here, brands are gearing up to take advantage of this major opportunity. For mobile marketers, in particular, […]

The editorial-led awards show will take place on Dec 15 at Palazzo Versace Dubai. The Martech Power List celebrates individuals and enterprises leading the charge via loyalty strategies that are driven by data, and powered by technology. Martechvibe in partnership with Epsilon, outcome-based marketing technology company, will honour marketing leaders in the Middle East who […]

Think about planning a romantic dinner with your partner. It needs planning; you need to decide on the cuisine, ambience, time, location and other details like availability, past meals, allergies and perhaps mood even. Now, imagine doing this for your customers – all of them, all the time. Can technology help you get the right […]