Martech

Did you know that unproductive prospecting ends up wasting 50 per cent of sales time? Does that come as a shock to you? Then get this: 42 per cent of sales reps feel they don’t have enough information before making a call. It all boils down to poor sales training – a problem that exists […]

Dubai joins the ranks of Singapore, the United States, the United Kingdom, and El Salvador as it sets up regulations for virtual or crypto assets Governments across the countries have realised that virtual assets like crypto can not be ignored. Dubai has introduced crypto asset regulation, joining the ranks of Singapore, the United States, the […]

Do you need a CRM tool that is easy to use? We compiled a list of top CRM tools in this week’s Martech Radar. With many CRM tools available in the market, understanding which one to choose can be tricky. Here is your guide to find out what each CRM tool can offer. This post […]

As the metaverse gains more traction, it brings a rise in marketing opportunities for businesses. This new platform, touted as the future of the internet, is a different approach to all things marketing, Pivotroots look at how brands should approach the metaverse and take advantage of its marketing opportunities. What is the metaverse? The metaverse […]

Mashreq is known to be the first bank in the UAE, but its success reflects in the digital-first approach and innovative products How would a parent feel about allowing their children to handle a bank account and be responsible? Mashreq Bank’s latest product innovation is its digital banking proposition – Neo NXT – catering to […]

Consumers have grown increasingly uncomfortable with Big Tech’s data collection tactics, putting the publishers who rely on Google in a difficult spot.

You want to rank number one on Google, but you don’t have the budget to hire an SEO specialist to help you with that. What are you going to do? A common dilemma for any business is hiring an expensive SEO specialist or spending thousands on learning the skill yourself. There is no other choice. […]

The iconic toy company is a serious business. Innovations and a customer-centric focus helped it become a superbrand. Did you know from its founding in 1932 until 1998, Lego had never posted a loss? In the late 90s, it struggled to compete for children’s attention, as they were over-engrossed in video games. In early 2000, […]

Over the past few years, we have seen an acceleration in the adoption of wearable medical technology. A new global study by Cisco AppDynamics has found that 47 per cent of consumers in the UAE currently use at least one wearable health technology device, and this number is set to increase, with 88 per cent […]

Goods bought online and returned over the counter can cause wastage and losses. Fortunately, there are solutions to turn the tide in your favour For companies, the shirt or the shoe or anything else that did not fit the customer’s bill could turn out to be a trillion-dollar problem, one that involves logistical nightmare and […]