CX

Colin Shaw is recognised as one of the World’s Top 150 Business Influencers. As the Founder and CEO of Beyond Philosophy, he helps organisations improve their Customer Experience (CX) by identifying the hidden, unmet needs of customers. Colin has written seven bestsellers on customer-driven strategies, including Unlocking the Hidden Customer Experience: Short Stories of Remarkable […]

Marketers use various tools to track successes and failures, a number of marketers also face challenges while choosing technology that maximises value and increases ROI. What makes selecting elements of a MarTech stack challenging? What should marketers keep in mind when creating the perfect stack for their business?  When it comes to understanding consumers, marketers […]

Martechvibe spoke to two customer experience stalwarts, Nathalie Schooling, CEO of nlighten and Carsten Ley, Founder, Asia PMO to understand how modern marketer’s can crack the code to deliver great CX. Since the pandemic hit in 2020, the world has been a chaotic place. Marketers must learn how to adapt and find balance between an […]

Grad Conn, Chief Experience Officer at Sprinklr, in an interview with Martechvibe speaks about the psychology of persuasion, the changing role of the CMO and how to use modern communication tools.

When it comes to knowing what customers want, engaging with them by talking about similar interests or issues that they care about, and dealing with customer complaints — now it’s all taking place on social media. It’s 2021, and following the pandemic-induced lockdown, which had a significant impact on customer behaviour change, customers are looking […]

For modern brands, creating a great product is only the start. Today, customers want a great product and a great experience. Unfortunately, the way many large enterprises do business today — with siloed point solutions, fragmented teams, and traditional practices that don’t match modern customer behaviour — can make a unified customer experience hard to […]

Marketing funnels used to be pretty straightforward in the 60s through the 80s — the golden age of advertising. In the digital age, traditional marketing techniques just don’t cut it anymore. Aggressive but apathetic marketing approaches are more likely to put off potential customers instead of leading to conversions. The modern customer’s journey from awareness […]

From basic experiences like in-store interactions and fair pricing to a world of predictive intelligence, customer experience has come a long way We may have a new normal, but one universal element that ties all businesses together across sectors is offering a better customer experience (CX). As it has always been, customers appreciate great products […]

Gone are the days when price and product solely decided a customer’s loyalty to brands. Today, customers value the time spent together with a brand. If the experience is memorable, the brand is rewarded with increased business. Conversely, if the experience is mediocre and “taxing” for the customer, the brand may not have a great […]

Martechvibe, in partnership with Sprinklr, is pleased to present Customer Experience Week. Find out why everyone is talking about CX.