CX

Customer data, when used optimally, can help companies predict trends and avoid backlash.

Retail stores sit at the intersection of deep tech to cater to the needs of future customers. Who likes queuing? For customers, waiting is a waste of time. They want to walk into a supermarket, take something off of a shelf and leave without waiting at the checkout. Around 90 per cent of individuals used […]

Considering human expertise and intentionality when making meaningful decisions, hybrid intelligence is changing the direction of the AI revolution.

Without focusing on customers, investing in skills, and consolidating inputs, organisations cannot grow and demonstrate CX success Organisations that demonstrate how customer satisfaction is associated with growth, margin and profitability are more likely to report customer experience (CX) success and are 29 per cent more likely to secure more CX budgets, according to a survey […]

Check out our top picks of CX leaders in the META region focused on result-driven CX strategies. Technology is the primary element shaping customer experience (CX),  over 60 per cent of companies in the Middle East have been actively investing in CX solutions to strengthen their business strategies. Being the critical differentiator for top brands, […]

McKinsey and the Business of Fashion identified five major themes that could help the fashion industry address some CX challenges and unlock opportunities.  The fashion industry has been a significant player in innovation and a technology user – from the needle and sewing machines to eCommerce and artificial intelligence solutions. Today, fashion technology is witnessing […]

Solutions that offer contextual customer data, protect user privacy help brands offer personalised customer care via omnichannel messaging. Brands now have a chance to make good on their brand promise and score points in CX

Martechvibe looks at some customer experience (CX) podcasts that have been helping leaders strengthen their brand-customer relationship Business growth and customer experience (CX) have become synonymous today, wouldn’t you agree? The year 2022 is all about value-driven CX, and companies are continuously eyeing new technologies that can boost their customer strategies and business decisions. Meanwhile, […]

In 2022, businesses tapping into the power of AI-powered technologies to enable omnichannel, multi-experience, personalised moments will solidify customer loyalty.

Industry experts share their opinion on the CX trends and challenges that will drive businesses in 2022 While customer experience (CX) has the prime focus of companies in 2021, has it impacted customer lifetime value? It’s time brands align CX to their core business values as customers want the best experience possible, not just attention […]