Chatbots have sparked a debate about their effectiveness and appeal to customers. A lot of it depends on how customers feel about talking to a bot during customer service requests. That’s where NLP comes in. NLP, or Natural Language Processing, as per Gartner, is a technology that “involves the ability to turn text or audio […]
Sixty-three per cent of consumers want more AI in customer service & half of the consumers don’t think brands understand proper communication channels. Companies need to look towards automation and Artificial Intelligence (AI) to provide customers with the service they want, according to a new study of more than 4,000 consumers and 600 customer experience […]
H2O.ai, the open source leader in AI and machine learning, showcased new innovations that highlights its vision to democratize AI. The new innovations, including a preview of its new AI platform for business, H2O Q, extend the company’s leadership in AI and machine learning and provides a new way for new categories of business users […]
Today, technology has impacted the world. And any organisation that wants to put across a strategic, forward-thinking perspective is judged by the emphasis they place on technology and Artificial Intelligence. For a lot of us, the first brush with AI and machines was with movies like Stanley Kubrick’s – 2001: A Space Odyssey. Most people […]
CoreXM unlocks powerful solutions to help experience management professionals analyse vast amounts of experience data (X-data), improve feedback quality, and take action on insights in real-time. Qualtrics, the leader in customer experience and creator of the experience management category, recently launched CoreXM™, the industry-leading insight solution and foundation of experience management (XM). CoreXM encapsulates all […]
Machine Learning (ML) combined with artificial intelligence (AI) is enriched customer experience with the ability to process huge volumes of data. Thanks to ML, companies are now in a better position to understand customers, based on the purchase data, process and previous history of transactions, behavioural patterns, and movements. Customer services via chatbots and virtual […]
Machine learning is helping marketers to go beyond existing marketing strategies and make precise decisions based on data. The collection, processing, and use of data have become strategically imperative that drives better businesses. This data has allowed machine learning to minimise the gap between strategic models and the actual outcomes of marketing campaigns. According to […]
Alteryx, a leader in data science and analytics, announced that it has acquired Feature Labs, a data science software company launched out of Massachusetts Institute of Technology (MIT) that automates feature engineering for machine learning and artificial intelligence (AI) applications. The acquisition of Feature Labs will further enable Alteryx to help organizations empower every data […]
With artificial intelligence (AI) deepening impact on the digital landscape, there is a general concern about marketer’s redundancy. To boost their marketing performance, companies are investing heavily in AI without actually considering the full implications. Marketing involves three approaches towards the audience – connection, attention and trust. Turning attention into a promise and a promise into […]
Cargo leverages neuroscience and AI to demystify the emotional drivers of Gen Y small business owners (SBOs). Small business is crucial to North America’s economic climate. Representing over 98 per cent of all businesses, marketers need to crack the code on North America’s small businesses to fully understand the key issues and trends that both […]
