Building the Metaverse: The social network isn’t the only one working on the metaverse, and Facebook acknowledged that no single company will own and operate it. In August, Mark Zuckerberg discussed a high-level view behind the ‘metaverse,’ a vision for the future of Facebook Inc in a news announcement. “In the coming years, I expect […]
The year 2020 both accelerated and severely hampered the Virtual Reality (VR) market, and those impacts continue in 2021. Consumer interest in VR grew significantly, while the bubble created around location-based VR—once a significant portion of the total VR market—is now bursting. Interest is slowly returning for public usage in arcades and other experiences, while […]
Varjo, a leader in professional-grade VR/XR hardware and software, announced the start of sales and shipments of its virtual reality and mixed reality devices – the VR-3 and XR-3 – to the United Arab Emirates (UAE). Suitable for any immersive workflow, Varjo headsets feature industry-leading resolution and technology needed to develop photorealistic, true-to-life VR/AR/XR experiences. […]
Beijing-based ByteDance, the owner of TikTok, has acquired a startup Pico to expand its business into virtual reality (VR), CNBC reported. The transaction will enable ByteDance to enter the emerging VR field by benefitting from Pico’s software and hardware technologies and the expertise of the team. Also Read: What Will Facebook’s Metaverse Look Like? During […]
When Steven Speilberg’s Ready Player One hit theatre screens in 2018, it was a glimpse into how virtual reality might one day transform the way we experience life. Set in a dystopian future, the year 2045, to be precise, the story shows us a world where people seek to escape from reality through the OASIS, […]
When Google released its Cardboard, a low-cost viewer where one could insert a smartphone, in 2015, it put an emerging technology like virtual reality (VR) into the hands of everyone. The excitement was palpable. A year later, Google announced that over 5 million Cardboard viewers had shipped, over 1,000 compatible applications had been published, and […]
The global entertainment & media (E&M) industry has regained its momentum, with revenues outpacing the economy as a whole. The $2+ trillion industry is on track to grow 6.5 per cent in 2021 and 6.7 per cent in 2022, fueled by strong demand for digital content and advertising. The renewed growth follows a challenging 2020, […]
Accelerated by the pandemic, AR/VR marketing has gripped real estate, helping customers to make informed decisions from the comfort of their home Typically, a real estate agent or an advertisement promises a garden, security system, and a garage to prospective homebuyers, but on a real-life visit, one might find a swing set for a garden, […]
The strength and influence of Saudi Arabia’s economy in the world marketplace has grown exponentially during the past few decades. As one of the world’s fastest growing markets, the Kingdom is putting its best foot forward in globalisation. According to a 14-market study conducted by Ipsos and Facebook IQ focusing on consumer trends and habits […]
A new wave of digital commerce sparks nearly two-thirds of leading consumer brands to start investing in immersive experiences Consumers are at a tipping point for immersive experiences in digital commerce found new global research released today from Accenture. The report reveals immersive technologies such as augmented and virtual reality and 3D content can enhance consumer […]
