Unity

In addition to announcing Agentic Collaboration, Optable has been actively contributing to the development of new Agentic Advertising standards.

Unity, providers of a platform for creating and operating real-time 3D content, has launched Meta Audience Network for in-app bidding access in Unity Mediation, available within Unity Ads. With this integration, publishers get self-serve and streamlined access to a premium demand source, with more than 60 ad ecosystem partners, and enhanced tools to set pricing […]