third-party cookie

Fragmented solutions have led to inefficiencies, wasted ad spend and reduced yield. A proactive, first-party data strategy with solutions focused on curation, collaboration, and generative AI (GenAI) is now essential.

The ability to track and attribute conversions to individual users is fading in today’s privacy-focused world. However, contrary to popular belief, this shift isn’t necessarily bad for advertisers or ad platforms.

Vibe Martech Fest (VMF) is bringing its successful edition to Saudi Arabia to lead the discussion on Martech and set the agenda for its future in the region.

Call it the cookiepocalypse or the death of the third-party cookie. For years, marketers have been using cookies to collect data about their audience that helps them target ads to the right segments. But Google’s efforts to phase out the third-party cookie on Chrome browsers by 2022 means marketers need to change the way they […]

In a competitive, on-demand world, customer expectations push brands to work harder and smarter with their data. Meanwhile, COVID-19 forced a broad shift to digital channels at the same time as marketers faced third-party cookie loss and increasing data privacy regulation — a perfect storm of issues that proved a first-party data strategy is the […]

UK regulators are monitoring Google during the phasing out of ad-tracking technology from its Chrome browser. Google has committed itself to be monitored to head off a competition investigation. The UK competition watchdog has been investigating Google’s proposals to remove third-party cookies over concerns they would undermine digital ad competition and entrench the company’s market […]

As a post-cookie alternative, contextual is gaining traction. But as we backtrack to targeted advertising, questions linger. Is it as effective?  Kasper Skou, CEO and Co-Founder, Semasio, believes it is a positive move that shifts the onus from publishers to advertisers. He speaks about two approaches of contextual targeting: top-down, based on the actual content […]

Amperity, a Customer Data Platform (CDP) for consumer brands, announced its partnership with Throtle, a leader in identity resolution and data onboarding, to enable brands to target customers and prospects using emerging authenticated ID replacements such as Unified ID 2.0, ID5, and Britepool for the third-party cookie, and to also facilitate integration with over 20 […]

Is there any way marketers could serve the right person, the right message, for the right product, at the right time on the right platform? With contextual advertising, your brand will never go out of your customers’ sight and is sure to impact their mind.    Another advertising jargon? Contextual advertising isn’t another fancy nomenclature. True […]

Amazon‘s pilot program for email marketing is significant for brands that have expanded their presence on the e-commerce platform in the past few years. Amazon already has a fast-growing advertising business to help brands stand out and for marketers to reach consumers when they’re almost ready to shop. By letting marketers build a following on […]