Talkwalker, a consumer intelligence company, announced that it has acquired discover.ai, an agile consumer and cultural insight platform. This is a key milestone on a journey to build even richer and deeper insight into Talkwalker’s service offering, discover.ai’s unique combination of machine learning and human insight means, Talkwalker can now build into their services a […]
Today, consumers are more empowered than ever. They search and find information on businesses quickly, conveniently, and at any time and place. According to research from HubSpot, there has been an exponential growth in the number of “near me” searches in the past two years. As per the statistics, “near me now” saw a 150 […]
Talkwalker announced that Tod Nielsen has been appointed the new global CEO. A SaaS and software platform visionary, Nielsen will succeed Robert Glaesener, who will become chairman of the board of directors and will help oversee the successful transition. Nielsen is an industry veteran, globally recognised for his combination of strategic vision and operational capabilities, […]
A seasoned marketing professional with vast experience in the MENA region, Rami Deeb, who manages Talkwalker’s digital marketing efforts for the MEA market, talks about how social intelligence provides insight to predict consumer behaviour and the key challenges brands face today. Why is social intelligence becoming so important? Social media is a gold mine for […]
Consumer intelligence platform Talkwalker released their latest edition of their Love Brand Story. The company analysed over 1,200 global brands to discover the ones that were the most loved by consumers during the pandemic. By monitoring conversations on social media, news, and blogs, and by using their proprietary sentiment analysis and speech analytics capabilities, Talkwalker […]
Brand crises due to social media trolls, controversial advertising are steeply on the rise. Here is a checklist to keep the crisis management stack on standby A controversial marketing campaign or an advertisement, an underwhelming product quality review, or even an unpleasant comment from an employee on social media can initiate a brand crisis. Several […]
The new Brand Love Story 2020 report by Talkwalker demonstrates why love is critical for survival during economic downturns – and how your brand can earn it. – Lego was identified as the most loved brand on social media in Talkwalker’s inaugural report on brand love. – Talkwalker’s enterprise social listening platform analyzed over 264,000,000 […]
Talkwalker, a social listening and analytics company, today announced the launch of Conversation Clusters, a data visualisation tool that enables marketers, PR professionals, and consumer insight analysts to instantly uncover, understand, and visualise the context around any topic at a glance. The launch marks a significant development in the social listening and analytics space, enabling users […]
