TAG

Tag’s digital infrastructure and services will provide high quality content at speed and scale for creative, a scaled personalisation engine for customer experience management (CXM) dentsu Group announced that it has entered into a definitive agreement with Advent International under which dentsu will acquire Tag Worldwide Holdings Ltd, the global omnichannel digital marketing production powerhouse.  […]

The Advertising Business Group (ABG) and Interactive Advertising Bureau (IAB GCC) have partnered with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory initiative to fight criminal activity and promote brand safety in the digital advertising supply chain – to launch TAG’s international standards in the Gulf Cooperation Council (GCC) region of the Middle East. Companies in the region are […]