shopping trends

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All I Want for Christmas is ROAS

Social media giants on festive shopper behaviours, and how marketers can make the most of seasonal moments, and the days soon after.

Yolande D'Mello

December 04, 2024

Over Half of Indonesians Identify as Need-Based Shoppers

Fewer Indonesians make purchase decisions driven by trends, impulse buying, or the desire to be the first to try new products.

Staff Writer

November 20, 2024

Gen Z Holiday Shopping Most Impacted by Influencers

The research highlights how consumers of different generations are using influencer recommendations when it comes to holiday shopping decisions.

Staff Writer

October 07, 2024

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Top 30 News Moments Marking 2024

8 hours ago A quick recap of the noteworthy news moments of 2024’s customer experience (CX) and martech landscape across customer engagement, content creation, artificial intelligence, advertising, brand safety, and more.

Shoppers Have Low Tolerance for Errors in Holiday Ecommerce

11 hours ago Consumers are willing to spend more money, but are being cautious — 42% and 44% of shoppers planned to spend more in store and online respectively this holiday season.

Magnite Expands Audience Activation Solution to India, Southeast Asia

11 hours ago Magnite Audiences’ standardised, scalable segments based on publisher first-party data enable publishers to monetise their audiences and protect their user data.

Jasper Launches AI Studio

12 hours ago Jasper’s latest product innovations democratise AI for every marketer, empowering teams with greater agility.

Compulse Teams with Placements.io

12 hours ago The integration transforms the advertising workflow for Compulse’s users, taking complex processes and reducing turnaround times from days to minutes.

Smart Partners with Adobe, Amdocs

a day ago Adobe’s applications are also equipped with genAI, enabling Smart to identify customer patterns, boost productivity, and make its marketing campaigns more impactful.

Google Cloud Introduces Google Agentspace

a day ago Google Agentspace gives employees a single, company-branded multimodal search agent that acts as a central source of enterprise truth for their entire organisation.

40% of Singapore Marketers Struggle with Data Strategies

a day ago While 44% of Singapore marketers are confident with their data strategies, the number sits close to the 40% facing challenges despite access to tools.

Cracking the Data Dilemma with Trust, Trends, and Transformation

2 days ago REWIND 2024: In 2024, the spotlight had shifted to questioning data's relevance and reliability. Businesses redefined how to trust, integrate, and act on data for smarter decisions.

Yell Group Partners with Alibaba Cloud

2 days ago Through the partnership, Alibaba Cloud is also set to introduce its advanced media solutions, Elastic Desktop Service and Object Storage Service.