shopping experience

Salesfloor, the virtual shopping and clienteling mobile application, announced its acquisition of Automat, a conversational artificial intelligence (AI) platform that powers guided shopping experiences, product recommendations and personalisation for brands. Automat provides AI shopping capabilities for brands like L’Oréal, Harry Rosen, Colgate-Palmolive, Amika, SoundsTrue, and others. Omnichannel retail and eCommerce are two of the fastest […]

UAE residents prefer to purchase clothes, bags and accessories in-store, with convenience (51 per cent), an enhanced shopping experience (49 per cent) and competitive pricing (44 per cent) being the main motivators. As Covid-19 cases continue to decline in the country, residents regain confidence in brick-and-mortar stores. With online, in-store and omnichannel retailers going head-to-head […]

aytm (Ask Your Target Market), the consumer insights platform has announced the launch of their state-of-the-art Agile Shelf Test. aytm’s Agile Shelf Test simulates in-store and eCommerce shopping experiences, allowing respondents to interact with products and make purchase decisions. Brands can now get the feedback they need to drive product innovation and marketing excellence without […]

Linktree, the linking platform, recently announced that it has integrated with Shopify for a streamlined shopping experience. Linktree users can now launch a Shopify storefront on their Linktree to boost discovery of their latest collections and highlight their holiday promotions to drive more sales. Through the Shopify integration, creators can seamlessly showcase products of their […]

Google announced on day one of the Google I/O 2021 conferences for developers that it has expanded its partnership with e-commerce platform Shopify, and that it will offer an enhanced shopping experience for Photos and Chrome users. The internet giant will let over 1.7 million merchants on Shopify display their products across its platform with […]

Significant gap opens between shoppers’ desired experience and what retailers actually provide A new report commissioned by Periscope® by McKinsey reveals how tech-driven consumers are reshaping retail’s next normal, with coronavirus concerns helping to accelerate consumers’ demand for digital.  Periscope by McKinsey is a suite of marketing and sales analytics solutions that help companies achieve sustainable revenue […]