Retail Media Network

Grocery TV will connect Hy-Vee's screens to The Trade Desk, enabling Hy-Vee's retail media network to manage their off-site and in-store campaigns.

GrabAds will enhance its first-party audience data with geo-based signals, which GroupM will further aggregate and integrate into their internal proprietary platforms.

The partnership will allow Ulta Beauty to unlock new revenue streams while deepening its relationships with guests.

With GrabAds’ RMN capabilities, Reckitt brands can precisely target high-value Grab consumers while tapping into Grab’s broader online-to-offline (O2O) ecosystem.