research

Consumers are most comfortable using AI in the discovery phase of making a purchase decision (the Learn phase).

Companies leveraging data to tailor and measure their training programs achieve improvements in sales performance and engagement.

91% of senior marketing leaders anticipate increased use of AI tools within their organisations over the next two years.

Marketers’ optimism about AI continues to grow, with 80% reporting that their use of AI tools exceeded return on investment expectations.

Consumer trust is at its lowest point in recent years, and advances in AI make earning that trust more critical than ever.

News providers are still vital with 91% of marketers agreeing that news providers are essential for brand building.

Research reveals that marketers in the ME are more mature than their regional counterparts in their ability to extract relevant data signals across channels.

With the loss of cookies and identifiers, advertisers expect reduced marketing effectiveness. Did you know that 85 per cent of advertisers believe that the industry needs to do more than just the bare minimum to embrace a privacy-first age? Advertisers are understandably concerned about the impact of privacy-related disruption. From cookie deprecation to ongoing privacy […]

Understand how fonts drive experiences, associations and emotional responses to your brands, and its messaging. Can fonts influence our response to taglines and slogans? Does it encourage us to perceive a company logo in a more positive way? Can squiggly calligraphy really build trust between brands and consumers? Monotype answered these questions in its new […]

Accelerated by the pandemic, AR/VR marketing has gripped real estate, helping customers to make informed decisions from the comfort of their home Typically, a real estate agent or an advertisement promises a garden, security system, and a garage to prospective homebuyers, but on a real-life visit, one might find a swing set for a garden, […]