research

Out of the top ten most downloaded mobile apps in Singapore, social media platforms accounted for six spots.

Retail continued to lead in display advertising spend, commanding a 17.1% share in 2024.

Dentsu also highlighted Australia’s ongoing digital ad growth, with video ad spend expected to rise 8.7% year-on-year.

64% of data teams are already using genAI, and every organisation surveyed has, at minimum, plans to use genAI in the future.

The majority (52%) of marketing decision-makers consider software vendors primarily based on their reputation in the industry.

The primary reason consumers opt for delivery is convenience—42% of respondents prefer to focus on watching the game or socialising rather than preparing food.

As businesses continue to blend email and SMS touchpoints, marketers can boost return on investment by introducing multi-channel automation programs.

Around 40% of Australians admit they bought something online after seeing it on social media.

Creators have cemented themselves as trusted figures for consumers, with a staggering 73% of Gen Z and 57% of Millennials relying on creators for purchase decisions.

In collaboration with Braze, Martechvibe is excited to examine how businesses are adapting to generative AI (GenAI) while aligning business priorities with customer demands.