Pegasystems Inc.

Pegasystems Inc, the software company that crushes business complexity, announced Next-Best-Action Customer Journeys, a new AI-powered capability modernising traditional customer journeys with intelligent decisioning and propensity modelling for optimal customer interactions. This capability transforms conventional marketing by considering the changing nature of human behaviour. Instead of forcing customers down pre-determined paths, marketers can intelligently sense […]

Businesses are making progress by adding more digital service channels to keep up with customer demands; however, this progress often comes at the expense of service quality by creating more inconsistencies and increasing customer frustration, according to new research by Pegasystems Inc., the digital process automation company.  Over the course of 2020 and into 2021, the […]