People around the world are demanding more progress on sustainability and social efforts and are looking to businesses to step up. A study by Oracle found that people are unhappy with the lack of progress society is making towards sustainability and social initiatives, and believe technology can help businesses succeed where people have failed. In […]
Oracle has chosen Flytxt’s AI and Analytics solutions for its enhanced Digital Experience for Communications, its solution to drive data-driven digital experiences for its communication service provider (CSP) clients. Oracle’s enhanced Digital Experience for Communications uses Flytxt’s artificial intelligence and machine learning models using insights from trillions of samples from more than a billion customers. […]
Oracle announced that it is acquiring the NetSuite business of Verenia, the CPQ and CRM vendor. “On January 4, 2022, Oracle announced that it has entered into an agreement to acquire Verenia’s NetSuite CPQ business. This acquisition will bring NetSuite customers native configure, price and quote (CPQ) functionality to enable fast and accurate guided selling. […]
If your company uses SAP‘s enterprise resource planning (ERP) system, it is about time to start thinking about the future. SAP has announced that it will end support and maintenance of its current ERP system at the end of 2025. Consequently, many companies will be facing an update or migration to a new system. NEW […]
How is Martech helping brands evolve the way they build relationships with customers? The answers are in our sneak peek of the Martechvibe-hosted CMO Think Tank in partnership with Oracle. Here is what we overheard in the boardroom… The global economy is slowly recovering. The World Economic Outlook report pegged 2020’s contractions at 3.3%. It is […]
They are the risk-takers who launched companies or built them up. Here’s the list of top CEOs of Martech companies. They are successful and talented leaders who have carved new paths and taken their businesses to new heights. Marc Benioff CEO of Salesforce, USA Marc Benioff is Founder, Chairman and Chief Executive Officer of Salesforce, […]
Oracle and Martechvibe will host a virtual roundtable on February 24 titled “Reimagining Loyalty in a Hyper Personalised world.” The live roundtable, which will begin at 2:00 GST, will examine critical issues like how personalisation affects customer loyalty, improving CX with AI and anticipating customer needs to make intelligent recommendations. Hosted by Martechvibe, it will […]
Customer Data Platforms (CDP) and Data Management Platforms (DMP) sound quite similar and might even share a few common attributes. However, these platforms are vastly different. World over, marketing and advertising industries now focus on only one thing – customers. To put customer first, brands really must build good relationships with them. To do that […]
First-party data, enriched with one of the world’s largest data marketplaces, helps retailers identify prospective customers who share similar tastes to best existing buyers. Oracle is helping retailers find their top future customers using data science. A new offering from Oracle Retail, Consumer Insights aids retailers in understanding the characteristics of their best customers then […]
The Vibe Marketers Fest 2019, Middle East’s largest marketing technology conference concluded on November 6. The two-day summit that began on November 5 was the second edition of the annual conference, following its successful launch last year in November. The conference witnessed a massive turnout of marketing leaders, CMOs and technologists from the region who […]
