Microsoft

New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivalled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint. Leadspace today announced new real-time data connections planned for […]

Microsoft’s new solutions deliver IoT innovations from cloud to edge. Microsoft Corp. announced new capabilities that further simplify the customer journey and deliver highly secured IoT solutions. These solutions help customers embrace IoT as a core strategy to drive better business outcomes, improve safety and address social issues by predicting and preventing equipment failures, optimising smart […]

Through a new agreement, companies will accelerate and modernise customer transitions to SAP S/4HANA and SAP Cloud Platform on Microsoft Azure. Building on a joint commitment to simplify and modernise customers’ journeys to the cloud through project “Embrace,” SAP SE  and Microsoft Corp. announced an extensive go-to-market partnership — from conceptualisation to sales — to accelerate customer […]

Today, technology has impacted the world. And any organisation that wants to put across a strategic, forward-thinking perspective is judged by the emphasis they place on technology and Artificial Intelligence. For a lot of us, the first brush with AI and machines was with movies like Stanley Kubrick’s – 2001: A Space Odyssey. Most people […]

When one of the largest beverage brands was looking for an analytics solution that could help them monitor, manage, and increase sales globally. Think Big Analytics, who had previously built a customised data lake for the brand, was commissioned to work on a consumer analytics program to boost sales. With bespoke data applications and tools, […]

Microsoft announced the acquisition of BlueTalon, a leading provider of Unified Data Access Control solutions for modern data platforms.  While the terms of the deal were not disclosed, the data privacy and governance startup has raised USD 25.87 million so far. BlueTalon and was backed by firms like Biosys Capital, Signia Venture Partners, Maverick Capital, […]

Aziz Rofat’s day starts with a cup of strong coffee. After his morning cuppa, Aziz, who heads category management for one of the Middle East’s luxury retailers, logs into his system to access his daily sales report trying to make sense of the numbers. This has been his routine for the last 15 years. But […]

Global business leaders believe they can achieve 17 per cent return on investment (ROI) over next 12 months by digitally transforming their organisations, according to new research published by Avanade, a leading digital innovator on the Microsoft ecosystem. However, while 92 per cent of respondents cited digitally transforming their businesses among their top three priorities, […]

Merger and acquisitions have been an on-going trend of 2018-2019 in MarTech. Tech giants have grabbed solutions providers by the handful and MarTech guru Scott Brinker thinks that 25 per cent of the existing MarTech landscape will “euphemistically consolidate” within this next 12-18-month period. According to David Raab, the most recent acquisitions – Salesforce and […]

Microsoft and Oracle to interconnect Microsoft Azure and Oracle Cloud. Experts say it’s a jab at cloud computing leader Amazon Web Services. Microsoft and Oracle recently announced a cloud interoperability partnership, enabling customers to migrate and run mission-critical enterprise workloads across Microsoft Azure and Oracle Cloud. According to the press release shared by Microsoft, enterprises […]