MGID

MGID will enable Patch.com to track content performance for better decision-making, while boosting user retention, time on site, and engagement through personalised experiences and AI-driven ad placements.

CPA Tune allows performance marketers to hit their cost per acquisition (CPA) targets with minimal manual effort, ensuring their best-performing creatives reach the most valuable users.

The enhanced capabilities will maximise the value of every ad impression in line with advertisers’ campaign goals.

Pixalate’s software will work in tandem with MGID’s proprietary fraud protection solution, adding a layer of third party verification to monitor traffic quality and filter out bots and invalid inventory.