Marketing Leaders

Martechvibe spoke to Michel Lambert, Founder & CEO at eComInterim about the common mistakes that businesses make when allocating their ad tech spends.

The marketing technology landscape in the region and globally is at an inflection point, with a renewed focus on customer privacy and the deprecation of the third party cookie. Vibe Martech Fest prepares marketers to build future-proof strategies.

For over a decade, marketing leaders have struggled to quantitatively link social media to business outcomes. Now, after being forced to rely on social media significantly more during the pandemic, it seems something has finally clicked. Nearly two years since the beginning of the pandemic, this shift in consumer spending has shown no signs of […]

Businesses want to optimise their email campaigns to capitalise on growing opportunities. Four marketing leaders share some tips on efficient email marketing strategies. Email marketing may have changed a lot over the last few years, but one thing remains the same – it works. In 2021, email showed a return of $42 per $1 invested, […]

As a run-up to Vibe Martech Fest’s Saudi Arabia edition, we spotlight innovative marketing leaders (CMOs) transforming and redefining their role, business and the marketing industry in the Kingdom of Saudi Arabia.

Survey of over 2,000 marketers conducted by Litmus and Convince & Convert unveils industry averages, best practices.  Litmus, a leader in email marketing, today releases its report, “2020 State of Email, Fall Edition,” during Litmus Live Week, the premier conference for email practitioners and marketing leaders.  The study found 77% of marketers say email is one […]

Marketing is reaching a tipping point. Over the last few decades, brands across industries have navigated from mass marketing to segmentation, towards one-to-one personalisation. Personalisation is now at the top of the list of marketing strategies and objectives. In a 2019 study from Researchcape, 98% of marketing leaders from B2B and B2C brands agree that […]

Marketing Leaders Report They Struggle With Management, Relevancy and Measurement. Fifty-eight per cent of marketing leaders believe the brand is a critical driver of buyer behaviour for prospects, and 65% believe it is a critical driver of buyer behaviour for existing customers, according to Gartner, Inc. However, the Gartner Brand Survey 2019 revealed that 35% […]