Interpublic

The new Omnicom unites the most comprehensive and connected portfolio of capabilities, all powered by Omni, its advanced intelligence platform.

The collaboration empowers Interpublic and its agencies to leverage Aaru’s multi-agent infrastructure and proprietary technology to simulate human behaviour and forecast audience sentiment towards various marketing initiatives.

ASC represents a shift for sales and marketing teams from standalone tools to intelligent systems, allowing brands to move from reactive to adaptive operations, with unified, financially aligned performance across the commerce ecosystem.