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Fubo Launches Programmatic Pause Ads on CTV

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Fubo Launches Programmatic Pause Ads on CTV

Programmatic pause ads on CTV provide advertisers with greater flexibility, precise targeting, and enhanced viewer engagement through interactive ad formats on premium streaming content.

Staff Writer

40 minutes ago

RMNs Fuel CPG Growth with First-Party Data at Purchase

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RMNs Fuel CPG Growth with First-Party Data at Purchase

The future of Retail Media Networks (RMNs) lies in clean-room-powered data collaboration, while innovations in shoppable media, interactive ads, and omnichannel attribution will redefine engagement and measurement in CPG advertising.

Chandni U

March 05, 2025

BrightLine and Play.Works Partner To Bring Interactive Ads to CTV Gaming

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BrightLine and Play.Works Partner To Bring Interactive Ads to CTV Gaming

BrightLine, the leader in interactive and dynamic connected TV (CTV) ad solutions, partnered with Play.Works, a leading connected TV games network to bring interactive ad formats to the extremely engaged audiences playing games on their CTV devices. The partnership marks the first media partner for BrightLine outside of premium video content, to include the fast-growing […]

Staff Writer

August 02, 2021

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