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Influ2 Introduces Buying Group Engagement Score
Influ2, provider of the Person-Based Advertising (PBA) platform, launched the Buying Group Engagement (BGE) score that flags meaningful activity across accounts and with key decision-makers. The BGE score reflects the probability of accounts to engage in relation to Influ2 campaign activity, captures relationships across the entire buying group, and helps B2B businesses coordinate their demand […]