Infillion

On Infillion, Catalina's deterministic purchase data will be able to power custom bidding algorithms that autonomously optimise media buying to drive sales specific to each retailer's customer base.

Infillion clients will gain access to Yobi's privacy-first optimisation services, including advanced audience targeting, bid optimisation, and identity resolution capabilities supported by a large consented consumer dataset.

By aligning with Infillion’s interactive video technology, the two companies are setting a new standard for how brands engage with audiences on streaming platforms.