ON24 rolled out an integration with the Drift platform, allowing joint customers to combine real-time Drift activity and conversational data with attendee and first-person engagement data from ON24 digital experiences. The integration allows companies to track engagement across marketing and sales activities.With activity and real-time conversational data using the Drift chatbot, marketers can capture even […]
TLDR: Focused on CX, brands can use the continuous momentum of satisfied customers to drive referrals and increase sales. The momentum depends on three elements – spin speed, friction, and size. It is critical for all brands to align business strategies to address all three elements. With CX gaining importance every day, a comprehensive marketing […]
Customer relationship management platform HubSpot launched the open beta version of its end-to-end payments solution, HubSpot Payments. More than three-quarters (77 per cent) of B2B buyers consider their most recent purchase to be complex or difficult, according to research firm Gartner, which means longer purchase processes and more friction for customers as well as lost […]
Today, consumers are more empowered than ever. They search and find information on businesses quickly, conveniently, and at any time and place. According to research from HubSpot, there has been an exponential growth in the number of “near me” searches in the past two years. As per the statistics, “near me now” saw a 150 […]
Vibe MarTech Fest (VMF) is scheduled to run its fourth edition on September 7th and 8th. Over the years, the conference has occupied a prestigious position on marketers calendars as the undisputed resource on MarTech. The growth of the conference is a testament to the martech maturity of the region. While the Middle East has […]
HubSpot and Envato, the online community for creative assets recently announced the launch of over 250 website themes on Envato Market, all made specifically for the HubSpot CMS Hub. Designed by Envato’s international community of professional theme developers, the new templates offer a wide variety of ways for businesses to customise their online presence, whether they use a multi-purpose […]
Our smartphones, tablets and social media accounts are beaming out information about us: where we’ve been, what we’ve been doing, our likes, preferences. Right now, data is seemingly everywhere. So, what does this mean for marketing professionals? Everything. Data can transform marketing initiatives from guesses to strategically focused campaigns. But that transformation can happen if […]
Moovly Media Inc announced that it has built an integration to HubSpot. Moovly and HubSpot users can now use Moovly’s leading multimedia creation platform to create engaging sales and marketing videos and seamlessly publish these into the HubSpot CRM platform. This integration forms a link between engaging video content creation and sales and marketing activities […]
Global business messaging provider MessageMedia has launched SMS for HubSpot an integration with HubSpot and joined its App Partner Program with a certified integration. With an increasing rise in email clutter and marketing noise, SMS cuts through with 90 per cent read within 90 seconds. There is a growing demand for hyper-personalised communications received in […]
Text Request, a business texting platform, announced new integrations with six customer relationship management (CRM) platforms — HubSpot, Mindbody, FranConnect, Pipedrive, SugarCRM, and Clio — as well as with email marketing service Constant Contact. These updates to the SaaS tool were built to meet growing customer demand for seamless communication between the texting platform and […]
