go-to-market strategy

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HG Insights Acquires TrustRadius

For TrustRadius customers, the integration with HG Insights adds detailed account-level data to existing buyer intent signals and in-market leads, helping teams reach the market more efficiently.

Staff Writer

June 23, 2025

SBI Growth Advisory Acquires Daydream's AI Platform

Integrating strategy, structure, talent, and data, SBI will now embed AI at the core of its approach.

Sumair Sayed

April 11, 2025

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Latest Stories

7 Hard Truths About Building AI Products That Last

17 hours ago It’s tempting to build fast and iterate later. But lasting product success demands something harder: the discipline to build with purpose. Data, AI and Technology leader Sumaiya Noor discusses seven uncomfortable but essential truths about product strategy.

Sitecore Partners with Gradial

18 hours ago Gradial’s AI-powered orchestration platform integrates with Sitecore’s digital experience platform to automate the execution layer, turning marketing briefs into live campaigns without the handoffs, tickets, or delays.

Rembrand Partners with Mirriad

18 hours ago The joint venture between Rembrand and Mirriad represents a step forward in contextual advertising, giving marketers a dynamic and scalable way to integrate brand messaging directly into the content their audiences love.

Hydrolix Adds AWS Elemental Logs

18 hours ago With this launch, Hydrolix enables AWS customers to gain deeper insight into their content workflows and ad delivery strategies without increasing operational overhead.

CallRail Debuts Conversion Signals

18 hours ago Conversion Signals reflects CallRail’s continued commitment to enhancing its offerings with powerful, AI-driven features stemming from customer feedback on what drives impact for their business.

Brand Networks Launches Aimy

19 hours ago Unlike traditional tools built for large, resourced teams, Aimy is purpose-built for small and mid-sized businesses, but scalable enough to support larger organisations and enterprise use cases as well.

Yango Ads Unveils Smarter Monetisation Tools

2 days ago These enhancements are part of Yango Ads’ broader strategy to deliver complete monetisation solutions that combine AI-powered formats, performance marketing, and actionable audience insights.

Tapway Taps 3 Indonesian Firms to Boost Vision AI

2 days ago This move is part of Tapway’s regional growth strategy as an Independent Software Vendor, aimed at strengthening distribution and deployment across Indonesia’s retail, manufacturing, logistics, FMCG, and smart infrastructure sectors.

OpenAI Set to Launch AI Web Browser

2 days ago OpenAI’s browser is built atop Chromium, Google’s own open-source browser code. Chromium is the source code for Google Chrome, as well as many competing browsers, including Microsoft’s Edge and Opera.

Meta Acquires PlayAI to Boost Voice AI Technology

2 days ago The integration of PlayAI’s team under Meta’s AI division, led by executives focused on NLP, signals a targeted effort to refine voice-based interactions, a main component for virtual assistants and immersive metaverse experiences.