HG Insights Unveils AI Copilot
Designed for marketers, ABM teams, sales strategy management, RevOps, and finance/strategy, HG Insights’ Market Analyzer and Copilot combine conversational queries with AI-powered ML.
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HG Insights has announced its new AI-powered Market Analyzer and Copilot, reinventing how B2B tech vendors construct detailed market analysis and arrive at clear Go-to-Market decisions.
The AI-Native product draws from HG Insights’ Revenue Growth Intelligence (RGI) Fabric. RGI utilises AI/ML technologies to detect and incorporate “behind the firewall” customer data, allowing for precise marketing and account targeting, extracting insights about technographics, cloud usage, competitive intelligence, and more.
The Market Analyzer and Copilot is built for marketers, ABM teams, sales strategy leaders, RevOps, and finance or strategy roles. It uses conversational queries and AI-powered ML to deliver detailed market sizing, competitive analysis, and ICP definitions using real-world technographic, buyer intent, and firmographic data.
The HG Insights Market Analyzer data overcomes the market delay and lack of account-level details typically offered by analyst reports or market surveys. Plus, it provides interactive AI-assisted workspaces for different teams, pre-templated use cases, an ICP analysis module, data visualisations, and more.
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Moreover, outputs can be used to supercharge ABM programs, enrich CRM records, identify under-penetrated and/or expansion segments, and sizing markets/territories. Future versions will include use cases like propensity modelling, territory/account planning, expansion strategy, upsell/cross-sell strategy, churn prediction and more.
The Market Analyzer and Copilot now adds to the portfolio of additional market and revenue intelligence products using the HG Insights Revenue Growth Intelligence Fabric, which will be enhanced with buyer intent data available from the recently-acquired TrustRadius.
All Market Analyzer features and data are available under a hybrid, usage-based pricing model, giving new customers interactive access to the full breadth of solutions whenever needed.
“AI guidance is only as good as the quality of data it draws from. Our Revenue Growth Intelligence Fabric is constantly updated with billions of industry data points, corporate technographics, and buyer intent signals,” said Rohini Kasturi, CEO, HG Insights. “This gives our customers an advantage they just can’t get anywhere else.”
Satish Grandhi, CTO, HG Insights, said, “Market Analyzer is a major advancement in exploiting market and granular market and account intelligence for GTM strategy personas, allowing them to bridge gaps that exist between strategy and execution.”
“And expect to see us rapidly expand use cases for different GTM roles, as well as integration of buyer intent and sentiment, propensity, and contact data. This is only our first step to providing unparalleled insights from market level, down to territory, accounts, buying groups and buyer levels.”
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