Frequency

Users can connect their video libraries with Frequency for scheduling and distribution. Brightcove, a streaming technology company, is partnering with Frequency, a cloud-based video platform provider, to help companies create, launch, and manage free ad-supported streaming TV (FAST) channels. With the integration available within the Brightcove Marketplace, users can connect their video libraries with Frequency […]

TLDR: The RFM score is calculated as follows: (Recency score x Recency weight) + (Frequency score x Frequency weight) + (Monetary score x Monetary weight). RFM analysis is an underestimated concept that needs to be the centre of every personalisation strategy, especially on the eCommerce platforms. Featuring over 600,000 plants, 200 million plant images, the […]