ecommerce

Google has long been the PPC platform of choice for digital marketers. And for a good reason. The search engine giant hasn’t been given that name for nothing. It holds 88.14% of the market’s share, handles 5.8 billion searchers a day and expands business reach across the search, display and shopping networks, using Google Search, Gmail, YouTube, websites […]

It’s that time of year where we reflect upon the prior year and make informative predictions for the months ahead to adjust our business activities and refocus strategies.  Unsurprisingly, due to the nature of 2020’s events, just about every industry and business will be looking to 2021 with hope and optimism, as well as a […]

Google has long been the PPC platform of choice for digital marketers. And for a good reason. The search engine giant hasn’t been given that name for nothing. It holds 88.14% of the market’s share, handles 5.8 billion searchers a day and expands business reach across the search, display and shopping networks, using Google Search, Gmail, YouTube, websites […]

Through forced closures, physical restrictions and mitigating measures, the pandemic has posed threats that have forced retailers to rethink their entire sales and marketing strategy, both short and long term. And the stats are there to support these notions. Ecommerce sales were up some 92.7% in May 2020, and some 60% of consumers plan to maintain these shopping levels […]

In recent months, more and more businesses have embraced digital than ever before in an attempt to claw back some revenue from factors such as store closures and physical restrictions. And, as a result, an omnichannel approach has never been so important. This move has seen food establishments offer online ordering and delivery services, professional […]

One of the many benefits of ecommerce is that it provides retailers with access to a global market But, despite being accessible to customers in seemingly the same way no matter where in the world they are based, consumption patterns and shopping habits differ across countries. As a result, businesses simply cannot adopt a ‘one […]

Press release distribution service and content marketing firm, prREACH, is pleased to announce the launch of its newest offering. A full-service content marketing system for eCommerce and local businesses. Consisting of both video and written content, the company’s new Brand Builder Program is designed to help businesses improve online visibility while gaining substantial media exposure. The highly […]

Mobius closes the loop on performance marketing by uniting every data touchpoint to unify, optimise and activate insights Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, introduces a proprietary intelligence platform, Mobius.  The customisable aspects and dynamic analytic possibilities of Mobius can enhance a brand’s data to be more […]

With many countries around the world still in lockdown due to the Covid-19 pandemic, a lot of my focus this month has been in helping my retail clients to find new ways to cope and (in some cases) meet the increase in e-commerce demand. It would be wrong to write an article without a nod […]

Despite saying goodbye to nearly 60 physical stores across the Middle East in 2019, the region’s largest luxury distributor Chalhoub Group was delighted to open a Dubai Mall store for the latest brand in its portfolio, B8ta. I’m personally excited to see b8ta finally arrive in the UAE as it’s a retail brand I have […]