customer experience

Data has become a vital part of marketing strategies world-wide. How can marketers leverage it? Data provides marketers with an opportunity to overcome challenges by offering a deeper understanding of the needs of their customers and anticipating their next move. It helps them design campaigns that drive up the sales numbers. US-based satellite media provider […]

Sitecore®, a global leader in digital experience management software, announced the launch of Sitecore® Content Marketing Platform (CMP). The stand-alone technology will improve the efficiency of marketers by merging strategic and project planning with content creation, management, and analysis into one unified platform. The new offering is a lifeline to marketers who have been increasingly […]

Predictive analytics prepares a marketer for the future, by extracting inputs from existing databases to envisage future outcomes and using these inputs to enhance the customer experience. With organisations harnessing the power of technologies like Big Data, AI, and analytics, marketing has been continually evolving. Enterprises that leverage AI and machine learning have an edge […]

Global business leaders believe they can achieve 17 per cent return on investment (ROI) over next 12 months by digitally transforming their organisations, according to new research published by Avanade, a leading digital innovator on the Microsoft ecosystem. However, while 92 per cent of respondents cited digitally transforming their businesses among their top three priorities, […]

Marketing in the digital age requires brands to embrace new tactics, forge new alliances to enhance the customer experience. Though challenging, the organisations investing in these areas are the ones winning the battle for new customers and market share. The way in which brands connect with customers has transformed entirely. From the channels used and […]

Understanding customer behaviour is a critical yet complex task. But with the right set of approach and perspective, any brand can leverage customer behaviour to drive increased sales, generate leads and ensure customer satisfaction throughout. According to research by McKinsey, organisations that harness the power of customer behaviour data to generate behavioural insights, outperform competitive […]

Evergage announced that it has been named a Leader in Gartner’s Magic Quadrant for Personalisation Engines. Evergage placed in the highest overall position for ability to execute in the Magic Quadrant. The Magic Quadrant for Personalisation Engines is now in its second year, with Evergage being recognised as a Leader in both reports. According to […]

Customer experience improvement is at the core of corporate digital investments in 2019, IDC Research Spain reports in its latest analysis “Impact of Digital Technologies in The Customer Journey” jointly drawn up with Atento. According to IDC data, 23 per cent of 1.68 billion dollars will be invested in digitalisation processes in the course of the year will focus on […]

Invoca Study found that fewer than 25 per cent of consumers think chatbots and voice devices offer the emotional support and personalised experiences they need during stressful purchases.  AI is becoming the norm for brands to quickly and efficiently engage with customers. In fact, 80 per cent of businesses already use or plan to use chatbots by 2020. […]

Omnisend annual research on email newsletters analysing the best times to send campaigns finds that emails sent at 8 am perform the best on Open Rates, Click-through Rates, and number of orders. Omnisend, an omnichannel marketing platform built for ecommerce, has released a report analysing over 2 billion campaigns sent by marketers using the platform. […]