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Invoca Announces the Acquisition of Symbl.ai

By integrating Symbl.ai technology, Invoca will help customers drive efficient growth by blending AI-powered engagement with rigorous, real-time measurement to meet buyers where they are.

Staff Writer

June 02, 2025

FourNet Unveils FourNet IntellAIgent

IntellAIgent uses Agentic AI to transform front and back-office customer service operations in seconds, with personalised, complex, context-aware automations

Staff Writer

May 26, 2025

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What’s Stopping Brands from Anticipating Customer Needs?

17 hours ago Functional value is now beating brand familiarity, says Sara Richter, CMO at SAP Emarsys. To rebuild loyalty, brands need to go beyond transactions and deliver relevance, recognition, and reward – in real-time. It starts with first-party data…

Yext Unveils Yext Research

18 hours ago Yext Inc. is also launching Yext Research Partners, a collaborative model that invites select experts, strategists, and creators to access the Yext dataset and publish independent research.

Vidmob Launches The Aperture

18 hours ago The Aperture provides marketers with a structured framework to decode the impact of creative choices—like tone, storytelling, and production quality—on campaign performance.

TikTok Launches New AI-Powered Ad Creative Tools

18 hours ago TikTok is also introducing Symphony Showcase Products, a new feature where AI-generated avatars present products in promotional videos.

Snowflake, Acxiom Partner to Deliver AI-Powered Marketing

18 hours ago Snowflake and Acxiom are building a secure, AI-powered marketing infrastructure to help brands modernise data practices, eliminate silos, and unlock real-time personalisation at scale.

Adobe Unveils Product Innovations to Power CXO

18 hours ago Adobe's latest AI innovations are changing how businesses connect with customers and the daily work of experience makers tasked with delivering and orchestrating impactful customer engagements.

Synapxe Partners with Google Cloud

2 days ago The partnership also aims to train and certify healthcare technology professionals to effectively apply Google Cloud’s latest enterprise AI technologies, which will help meet the evolving demands of the sector.

Netflix Expands Programmatic Availability With Yahoo DSP

2 days ago The partnership reflects Netflix’s commitment to providing advertisers with greater choice and reach, enabling them to tap into a highly engaged global audience that turns to Netflix daily for series and films.

Innovid Launches InnovidXP with Affinity Solutions Tie‑in

2 days ago InnovidXP shifts the focus from general engagement metrics to purchase data, helping marketers make informed decisions and improve campaign effectiveness by tracking touchpoints through to conversion.

InMobi Advertising Unveils InMobi Buyer Hub

2 days ago The InMobi Buyer Hub aims to make it easier to build and manage programmatic campaigns while reducing unnecessary steps with AI tools, a self-serve interface, and privacy safeguards.

contact centre technology

Latest

News

Invoca Announces the Acquisition of Symbl.ai

Staff Writer

News

FourNet Unveils FourNet IntellAIgent

Staff Writer