brand safety and measurement

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IAS Expands Brand Safety and Suitability Solutions for YouTube

This integration with YouTube aims to provide advertisers with enhanced tools for safe and effective campaign management.

Staff Writer

June 20, 2024

Integral Ad Science Partners with Reddit

The partnership will give advertisers an additional layer of trusted, third-party transparency in their investment on Reddit as they reach and engage with the platform's 100,000+ interest-based, intent-driven communities.

Staff Writer

June 17, 2024

News

IAS Partners with Pinterest for Brand Safety Innovations

The launch of AI-driven Total Media Quality for Pinterest reaffirms IAS' commitment to giving advertisers the confidence that their spend is being allocated towards appropriate environments.

Staff Writer

June 14, 2024

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Top 30 News Moments Marking 2024

18 hours ago A quick recap of the noteworthy news moments of 2024’s customer experience (CX) and martech landscape across customer engagement, content creation, artificial intelligence, advertising, brand safety, and more.

Shoppers Have Low Tolerance for Errors in Holiday Ecommerce

21 hours ago Consumers are willing to spend more money, but are being cautious — 42% and 44% of shoppers planned to spend more in store and online respectively this holiday season.

Magnite Expands Audience Activation Solution to India, Southeast Asia

21 hours ago Magnite Audiences’ standardised, scalable segments based on publisher first-party data enable publishers to monetise their audiences and protect their user data.

Jasper Launches AI Studio

22 hours ago Jasper’s latest product innovations democratise AI for every marketer, empowering teams with greater agility.

Compulse Teams with Placements.io

22 hours ago The integration transforms the advertising workflow for Compulse’s users, taking complex processes and reducing turnaround times from days to minutes.

Smart Partners with Adobe, Amdocs

2 days ago Adobe’s applications are also equipped with genAI, enabling Smart to identify customer patterns, boost productivity, and make its marketing campaigns more impactful.

Google Cloud Introduces Google Agentspace

2 days ago Google Agentspace gives employees a single, company-branded multimodal search agent that acts as a central source of enterprise truth for their entire organisation.

40% of Singapore Marketers Struggle with Data Strategies

2 days ago While 44% of Singapore marketers are confident with their data strategies, the number sits close to the 40% facing challenges despite access to tools.

Cracking the Data Dilemma with Trust, Trends, and Transformation

3 days ago REWIND 2024: In 2024, the spotlight had shifted to questioning data's relevance and reliability. Businesses redefined how to trust, integrate, and act on data for smarter decisions.

Yell Group Partners with Alibaba Cloud

3 days ago Through the partnership, Alibaba Cloud is also set to introduce its advanced media solutions, Elastic Desktop Service and Object Storage Service.