Amazon Advertising

Commerce Observability ties together ads, retail, competition, and cross-channel signals into a connected layer that your teams and AI can act on.

At Amazon Advertising’s recent annual UnBoxed event, the eCommerce giant announced new features and tools to help brands improve customer relationships. “No one knows how to tell a brand story and educate their customers about its products and services better than the brand itself,” said Alan Moss, vice president of global ad sales at Amazon […]

Pacvue announced the release of their 2021 Q2 CPC Report showcasing insights and growth around Amazon Advertising. The report found that Amazon’s decision to move Prime Day to June seemed to pay off, with ad spend increasing dramatically in Q2. Pacvue’s 2021 Q2 CPC Report reveals how a variety of advertising metrics have performed through […]

Momentum Commerce announced the release of the Momentum Commerce Amazon Brand Index.  The Index is a free interactive software tool that tracks over 3,500 product categories on Amazon.com, scores how discoverable over 80,000 brands are within the Amazon search results and reveals to what extent sales for these categories and brands are driven by Sponsored […]