AI insights

Latest

News

MarketCast Unveils Brand Effect Pro

Brand Effect Pro helps marketers optimise cross-channel ad campaigns with fast, actionable insights, AI-driven creative evaluation, and competitive benchmarking across OLV, linear, and social media channels.

Staff Writer

5 hours ago

News

Contify Launches Athena

Athena continuously analyses unstructured updates from millions of verified sources, synthesising key information and linking it through a Knowledge Graph to deliver reliable, context-rich insights.

Staff Writer

July 07, 2025

Showing 1-1 of 1

Advanced Search

Latest Stories

Zeta Global Unveils GEO Solution for AI Search Optimisation

5 hours ago The new GEO tool enables marketers to monitor how their brands appear across leading AI systems, including ChatGPT, Gemini, and Claude and to optimise for those answers with targeted, actionable recommendations

Snappy Kraken Launches AUM Pipeline Dashboard

5 hours ago By tracking potential AUM as it moves across pipeline stages and advisors, the dashboard enables firms to forecast business outcomes with greater accuracy and identify which marketing activities are driving results.

MarketCast Unveils Brand Effect Pro

5 hours ago Brand Effect Pro helps marketers optimise cross-channel ad campaigns with fast, actionable insights, AI-driven creative evaluation, and competitive benchmarking across OLV, linear, and social media channels.

Google, PayPal Partner to Transform Digital Commerce

5 hours ago The product innovations from PayPal and Google help advance the intelligent agent revolution, equipping consumers, merchants, and developers with flexible tools to engage in the next generation of digital commerce.

Algonomy Launches Active Content

5 hours ago Grupo Comercial Chedraui has worked with Algonomy to roll out Active Content, aimed at delivering meaningful, real-time content to its customers across channels like email, SMS, and WhatsApp.

Just Eat Takeaway.com: Partnerships that Fuel Convenience

a day ago Discover how Just Eat Takeaway.com fuels convenience through AI-powered personalisation, retail and sports partnerships, and creative brand storytelling.

NIQ Joins the Decentriq Network to Enable Data Collaboration

a day ago Through the relationship, NIQ’s consumer insights, including digital purchase data, will be available in Decentriq’s privacy-preserving clean rooms, enabling advertisers to utilise the data for audience profiling and closed-loop measurement.

Moloco, Skai Partner to Expand Retail Media Access

a day ago Through this partnership, Skai’s platform is now integrated with Moloco’s network of retail media inventory, unlocking streamlined access to high-performing retailers across the globe.

Marketeam.ai Unveils Markethinking, a Marketing Reasoning Model

a day ago Markethinking represents a fundamental shift from prompt-driven AI tools to autonomous agents that independently research, analyse, strategise, and execute complex marketing decisions with minimal human intervention.

Later Launches AI-Powered Brand Suitability Insights

a day ago Later's Brand Suitability Insights analyses 12 categories, from profanity to competitor conflicts, to help mitigate potential downsides while also surfacing the upsides of creator partnerships.