AI Decisioning

Smart Suppression analyses customer data from the data warehouse—including purchase history, engagement patterns, and behavioural signals—to predict the incremental lift each message would generate.

The announcement deepens the partnership between Hightouch and Snowflake, reinforcing a joint commitment to delivering modern, composable, AI-driven solutions for marketers seeking to unlock value from their data.

AI Decisioning works with all existing enterprise data and marketing platforms.

Forter has also enhanced its portal to provide greater visibility into its risk decisions on transactions.