AI and personalisation in marketing

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Threekit Launches Visual Discovery AI

Threekit's AI-powered solution interprets shopper needs and intent and responds with real-time personalised product recommendations.

Staff Writer

June 25, 2024

Bath & Body Works Join Forces with Accenture

This multi-year program is part of Bath & Body Works’ strategy to elevate the brand and leverage the latest technologies in digital, martech, AI and generative AI (genAI) to drive growth.

Staff Writer

June 17, 2024

Ansira Debuts Integration for Salesforce and Bloomreach Customers

Through this new integration, businesses can derive fast value from AI and personalisation without doing a major tech stack overhaul.

Staff Writer

April 17, 2024

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Latest Stories

Bank Jago Partners with Google Cloud

3 hours ago Bank Jago has leveraged Google’s foundation AI models to successfully develop and deploy genAI applications that optimise operations and enhance customer service.

CallRail Expands Attribution with AI-Powered Search Engine Insights

4 hours ago CallRail is helping businesses maximise their lead generation potential by tracking leads with greater accuracy and minimising the impact of inaccurate or missing attribution data.

EDO Partners with DoubleVerify

4 hours ago DoubleVerify’s proprietary AI technology leverages DSP impression-level data feeds, first-party data, and third-party measurement data, to dynamically generate custom bidding algorithms.

Stagwell to Acquire UNICEPTA

4 hours ago The acquisition comes as Stagwell expands its global footprint and invests further in AI-enabled solutions at the forefront of digital marketing.

Top 30 News Moments Marking 2024

a day ago A quick recap of the noteworthy news moments of 2024’s customer experience (CX) and martech landscape across customer engagement, content creation, artificial intelligence, advertising, brand safety, and more.

Shoppers Have Low Tolerance for Errors in Holiday Ecommerce

a day ago Consumers are willing to spend more money, but are being cautious — 42% and 44% of shoppers planned to spend more in store and online respectively this holiday season.

Magnite Expands Audience Activation Solution to India, Southeast Asia

a day ago Magnite Audiences’ standardised, scalable segments based on publisher first-party data enable publishers to monetise their audiences and protect their user data.

Jasper Launches AI Studio

a day ago Jasper’s latest product innovations democratise AI for every marketer, empowering teams with greater agility.

Compulse Teams with Placements.io

a day ago The integration transforms the advertising workflow for Compulse’s users, taking complex processes and reducing turnaround times from days to minutes.

Smart Partners with Adobe, Amdocs

2 days ago Adobe’s applications are also equipped with genAI, enabling Smart to identify customer patterns, boost productivity, and make its marketing campaigns more impactful.