advertising data

The Guideline AI Agent enables any user to ask a question in plain English and instantly receive accurate insights and answers in the form of text, charts, tables, visual comparisons, and diagnostic context.

The partnership will strengthen The Atlantic's advertising offerings by providing brands with detailed insights and performance metrics for more sophisticated targeting and measurement.

NBCUniversal will leverage Guideline's suite of tools to have a holistic view of the entire ecosystem with key insights around shifting ad investments, pricing trends, and advertiser demand that allow the company to better advise its partners.