SRMG & Warner Bros. Discovery Team up to Launch ‘Asharq Discovery’

SRMG,-Warner-Bros.-Discovery-Partner-to-Launch-'Asharq-Discovery'
Jamie Cooke (L), General Manager for CEE, Middle East, and Türkiye with Jomana al-Rashid, CEO of SRMG

Asharq Discovery will be launched to MENA users in 2023 through broadcasts, streaming, and third-party local apps, with a catch-up facility available on over-the-top (OTT) platforms.

The Saudi Research and Media Group (SRMG) has entered into a long-term partnership with Warner Bros. Discovery to launch ‘Asharq Discovery,’ a new Arabic language channel exclusively for audiences in the Middle East North Africa (MENA) region.

Asharq Discovery will be the newest addition to SRMG’s fast-growing media and international offerings.

Asharq Discovery aims to connect audiences in the Middle East and North Africa region with the world while providing content that tells unique Arabic content and presents unique experiences and memorable stories that allow audiences a step outside their established media consumption habits.

The partnership comes from the MENA expansion strategy of Warner Bros. Discovery and SRMG’s growth strategy. Two have come together with a shared goal of diversifying content, improving its accessibility and helping propel MENA’s maturing entertainment industry.

General Manager for CEE, Middle East, and Türkiye, Jamie Cooke, indicated that the entertainment industry in the MENA region is experiencing a fantastic transformation and exponential growth, providing opportunities for content players and consumers.

Discovery brand established linear channels and successfully launched Discovery+ last year. Cooke said, “we believe launching a new FTA channel in MENA with the homegrown powerhouse, SRMG is a solid step for us to build a 360 ecosystem of entertainment.”

“This partnership will also support our MENA business development strategy to increase our presence in KSA,” he asserted.

SRMG CEO Jomana al-Rashid said that the new strategic collaboration with Warner Bros. Discovery would further enhance the group’s ability to provide more dynamic and innovative Arabic content through multiple formats and platforms.

“This partnership is a further demonstration of SRMG’s unrelenting focus and commitment to its consumer-centric approach; bringing our audiences engaging and premium content – when, where, and how they want it,” said Rashid.

She indicated that Discovery has an unrivalled legacy of producing cutting-edge, high-quality documentaries.

“We look forward to working together to deliver co-commissioned quality content, provide new job opportunities and best-in-class training, and tap into a new global network for our growing audiences.”

Asharq Discovery will be launched to MENA users in 2023 through broadcasts, streaming, and third-party local apps, with a catch-up facility available on over-the-top (OTT) platforms.