Product Discovery Platform Syte Partners With Movable Ink

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Syte, the Product Discovery Platform for retail, recently announced a strategic partnership with intelligent content provider Movable Ink, enabling brands and retailers to optimise their email marketing with hyper-personalised, dynamic displays ahead of the 2021 holiday shopping season. 

The partnership gives retailers the ability to combine the power of visual AI and hyper-personalisation technology to auto-generate millions of versions of on-brand 1:1 email creative campaigns that recommend tailored products to each individual shopper and reflect personalised shopper preferences. With integrations with top email service providers, including Emarsys, Oracle Bronto, and Salesforce Marketing Cloud, this partnership will give leading retailers a headstart in driving high-intent traffic back to their websites.

Last year’s unprecedented holiday season drove consumers to overwhelmingly shop online and retailers responded by amplifying email strategies, with year-over-year lift of email sends increasing by 77.28 per cent in November 2020 leading up to Black Friday and Cyber Monday. With heightened customer expectations and increased competition over shoppers’ overcrowded inboxes, retailers must ensure they’re getting the most out of their email marketing campaigns and cut through the clutter.

The unique combination of Syte and Movable Ink’s technologies enables retailers to create email campaigns with hyper-personalised content that updates every time a shopper opens their email, providing consumers with the most consistent, relevant, and personalised experience possible. Retailers can reach high-intent and high-converting shoppers with engaging emails that feature both items similar to products they engaged with on-site and hyper-personalised product recommendations based on behaviour and preferences. Early adopters of this integration between Syte and Movable Ink have seen, on average, a 7X increase in clickthrough rates.

Also Read: How Retailers Can Drive Multi-brand Loyalty

“As competition in the eCommerce space continues to grow more saturated, engaging shoppers at each email touchpoint is critical in driving conversion, particularly as we approach the holiday shopping season,” said Ofer Fryman, CSO at Syte. “Our partnership with Movable Ink marks another major milestone for Syte as we cement our position as the leader in product discovery technology. Together we are providing another solution for retailers, brands, and shoppers through a personalised shopping experience straight to their inbox.”

Syte and Movable Ink’s joint solution includes the following:

1:1, dynamic content. When emails are opened, any changes in price, inventory availability, shopper preferences, and more will be reflected.

Seamless integrations with leading email service providers. Syte’s personalized product recommendations integrate with Emarsys, Oracle Bronto, Salesforce Marketing Cloud, and more

Business goals optimization. Email campaigns can be optimized to align with specific business goals, from decreasing abandoned carts to increasing lifetime value and return traffic. 

Customizable campaigns. Visual AI and hyper-personalization technology are integrated into every email, allowing retailers to customize and test for best results.

“Personalisation is paramount to long-term customer trust and retention, and this joint partnership with Syte will take personalisation to the next level,” said Adam Stambleck, president at Movable Ink. “Information moves at a rapid speed and the ability to constantly update email content will be critical to gaining and retaining customers.” 

Also Read: Email Marketing Lessons from Fortune 500 Companies