DingDingNow: An Integrated Video Platform for Live Mentoring


DingDingNow utilises a video-based platform in which users can host or attend events across a variety of fields and topics.

“We are not interested in creating a platform for passive engagement or webinars. We deliberately keep our audience count low per session so that everyone gets to talk and interact,” said Ruby Zhong, the founder and CEO of the company. “I wish I could easily connect with an influencer on here for a quick conversation, this is something I would gladly pay for,” said Ruby. 

With that in mind, the founding team focused on giving users that level of autonomy.

How does the platform work? 

Users sign up on DingDingNow and set up their profiles. From there, they can offer up various sessions or host an event. Sessions can be one-on-one or on a group basis and events are more specialised. DingDingNow provides the capability for users to monetise their content, set availability schedules, make use of various tools designing multi-faceted sessions, and an integrated video platform that they can navigate to. “A seamless and meaningful experience with easy-to-use tools are very important for us,” said Dr Maegawa, Chief Business Development Officer. 

The intention of DingDingNow is to add value to people looking for customised learning from real-life experts in their own niche. “At some point, the platform will foray into the healthcare space with many opportunities to create a positive impact such as having cancer support groups where patients and their families can support one another. But our immediate focus is more centered around business, career, wellness, and public events,” he added.

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The company was formed with two key philosophies:

1)    Empower users with the tools that will enable them to talk to an expert, mentor, or someone that can guide others.

2)    Data management integrity, unlike traditional social media; we do not use the data collected from the users to sell them things or show them ads.

“I think de-centralisation and mass aggregation of data to form profiles will become a thing of the past. We want users to own their own data and innovate with it,” said Sunil, the Chief Operating Officer of the company. With his background in management consulting, AI, and automation, he was very intentional in not using AI to exploit users and sell their data.