It is an initiative by Martechvibe in association with WebEngage.
Martech Huddle is specially designed to engage CX, Martech, and Technology leaders who have revolutionised brands by using technology as a catalyst. It focuses on a group of carefully selected industry stalwarts, bringing them together to participate in an exclusive closed-door session. The selected professionals bring a variety of viewpoints, experiences, and domain expertise, but they all share the vision of transforming businesses by enhancing the customer experience while utilising technology and new digital methods. The huddle encourages open discussions among peers resulting in a better strategy roadmap for organisations. In the age of building peer-exchange resources, these gatherings form a community of like-minded business leaders working to explore insights, ideas and best practices.
In a landscape defined by fierce competition and economic uncertainties, the State of Retention Marketing Series stands out as a critical focal point for businesses aiming to secure lasting success. The essence of customer retention has become increasingly paramount, and understanding why it holds such significance is pivotal. In this series, we encourage open discussions among peers for a better strategy roadmap and build retention. It aims to dig deep into strategic value points and help marketing leaders take informed decisions. After all, retaining existing customers is not just about preserving a client base; it’s a strategic imperative that directly impacts the bottom line.