It is an initiative by Martechvibe in association with Akinon.
CX Huddle is specially designed to engage Technology and CX leaders who have revolutionised brands by using technology as a catalyst. It focuses on a group of carefully selected industry stalwarts, bringing them together to participate in an exclusive closed-door session. The selected professionals bring a variety of viewpoints, experiences, and domain expertise, but they all share the vision of transforming businesses by enhancing the customer experience while utilising technology and new digital methods. The huddle encourages open discussions among peers resulting in a better strategy roadmap for organisations. In the age of building peer-exchange resources, these gatherings form a community of like-minded business leaders working to explore insights, ideas and best practices.
From implementing multiple third-party marketplaces for seamless syncing, personalisation tools and digital payment innovations, to exploring live commerce and other social commerce strategies, brands find themselves on the crossroads of the next big thing in the digital commerce race.
Currently, the marketplace presents both opportunities and challenges. The complexities of building a marketplace strategy, and the potential loss of customers to third-party marketplaces are some of the most pressing concerns. Would an insightful exploration of marketplace technology and strategies for harmonising data management help enhance the marketplace-centric approach?
A strategic approach for businesses would be to look at technology that contributes to specific business goals. Using a composable method means solutions can be added or removed based on need, resource availability and options to integrate. This enables marketers to effectively integrate new ideas and innovations, and identify the tech weeds within your current ecommerce platform.
Do brands have the ideal stack to deliver the changing expectations of customers, and does it integrate with other systems’ backend to offer a seamless flow for the customer? Businesses must re-imagine the ever-changing terrain of ecommerce as it becomes the epicentre of consumer engagement and transactions.