It is an initiative by Martechvibe in association with WebEngage.
Martech Huddle is specially designed to engage customer-experience and digital marketing leaders who have revolutionised brands by using technology as a catalyst. It focuses on a group of carefully selected industry stalwarts, bringing them together to participate in an exclusive closed-door session. The selected professionals bring a variety of viewpoints, experiences, and domain expertise, but they all share the vision of transforming businesses by enhancing the customer experience while utilising technology and new digital methods. The huddle encourages open discussions among peers resulting in a better strategy roadmap for organisations. In the age of building peer-exchange resources, these gatherings form a community of like-minded business leaders working to explore insights, ideas and best practices.
Customers are squarely in control. They nudge brands to keep up with the rising customer expectations. This shift has led brands to deepen their understanding and the relationship they share with customers. Can brands effectively persuade customers to choose them over their competitors?
Yes, by setting a new benchmark for personalisation, and establishing winning engagement strategies. Business leaders must reimagine their customer journeys and ask the following questions; what do my customers want, where are they spending their time, how can I add more value to our equation? Data holds the answer to all these questions.
But it can be challenging to sift through the data flood that is likely to hit 175 zettabytes by 2025. In order to assist brands in navigating this data deluge, the experts will facilitate efforts to enhance customer retention, break down data silos, prioritise privacy, cultivate remarkable user experiences, and propel business transformation.