The United Arab Emirates is an ideal destination to focus on customer experience (CX) now more than ever. In today’s competitive landscape, delivering exceptional customer experiences is seen as a significant competitive edge.
The goal of the CX NXT summit is to showcase how technology, strategy, and culture can come together to deliver an optimal experience that today’s customers expect and demand.
Over 300+ CX leaders & practitioners will join this two-day event to witness power-packed conference sessions delivered by CX experts and participate in engaging activities. It promises to be a chance to understand and plan for the dynamic future of the CX landscape, and take away practical ways to help your business grow.
300+ Attendees
200+ Companies
30+ Speakers
15+ Hyper-focused CX sessions
10+ CX solution oriented sessions
Once a bright shiny object, CX functions have since become a permanent part of the corporate landscape for the last 5 to 10 years. They now enter a new era where their value proposition, areas of focus and impact levels need to be reinvented. In this keynote, we’ll explore the biggest threats and opportunities lying ahead and offer to reinvent Customer Experience functions through culture shifts, scope redefinitions and much more.
This session is your gateway to unlocking real-time personalization of customer experiences through the strategic use of your first-party data. Explore the dynamic intersection of data and customer engagement, discovering how it not only enhances user experiences but also leaves a positive mark on your bottom line. Join us as we delve into top use cases for orchestrating customer data, drawing insights from successful customer stories. Learn the best practices that our clients swear by as they capitalise on their first-party data to drive revenue.
In this session, we examine how customer experience could be at the forefront of the Middle East’s initiatives.
In this session, you will gain deeper insights into the evolving landscape of conversational commerce, a critical area that is redefining how businesses engage with their customers.
Moreover, you will also explore the dynamic and rapidly changing world of conversational commerce, where the intersection of technology, communication, and customer experience is driving innovation.
Join us on a journey through the intricate web of omnichannel complexities and innovative strategies to effectively navigate this dynamic landscape. Explore often overlooked implications for internal steering and management practices when implementing a successful omnichannel approach.
Customers today consider ultra-convenient services as a basic need rather than a differentiator. Failing to meet their ‘convenience’ expectations can lead to losing customers. By examining real-life examples and discussing practical strategies, attendees will gain insights on how to create seamless and effortless customer journeys that minimise friction and elevate the overall experience. They can also discover how investing in ‘convenience’ helps businesses stay ahead of the competition and retain valuable customers.
In this captivating session, we'll uncover the transformative influence of incorporating AI-driven dialogues into the CX realm and explore the far-reaching effects it holds for enhancing customer satisfaction and fostering loyalty. Our exploration will encompass:
Brands are putting their best foot forward to avoid leaving negative impressions on consumers. One way to ensure the same is by having omnichannel synchronicity or orchestration. Lack of orchestration is the latest CX challenge many digital-first businesses face. This session focuses on the obstacles presented by the intricate nature of omnichannel in the customer experience industry.
In a constantly changing landscape, strategies to earn customer loyalty are influenced by technology, new consumers, economic pressures, and now ESG commitments. Let's unpack the true drivers of brand loyalty.
In the quest to cater to the evolving and dynamic needs of today's customers, loyalty programs have emerged as invaluable tools. This session unravels the art of leveraging loyalty programs to craft personalised experiences that perfectly align with your customers' demands. Dive into the strategies, insights, and success stories that reveal how personalization, driven by loyalty programs, isn't just about customer satisfaction—it's also a potent catalyst for maximising your business performance. Explore the bridge between loyalty and personalization in this transformative journey towards enhanced customer experiences and business success.
We delve into the importance of updating personas and explore the significance of reflecting updated user and market behaviour to ensure personas remain relevant and effective. By keeping pace with dynamic consumer needs, businesses can gain valuable insights and adapt their strategies accordingly, fostering a deeper understanding of their target audience.
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