Ted Sfikas
Ted Sfikas is Amplitude’s Field CTO for the Go To Market team, delivering Digital Strategy, Martech, and Customer Data expertise to clients worldwide. Over the course of 20 years in the industry, Ted specialises in the architectures, integrations and data processing needs of the modern SaaS environment spanning all verticals and their supporting use cases. Amplitude’s critical role in the modern Digital environment has several avenues of value for organisations, which Ted articulates through advisory services and workshops that surface the tactics and techniques that make up a successful strategy. Ted’s design plans also fully consider the security and privacy implications of strategies in MarTech, AdTech and First Party Customer Data requirements. This leads to further collaboration with Data Science and BI teams that seek to solidify a dynamic delivery of new AI services based on a solid foundation of ground truth data that is fit for use in real time.
