Zomato Plans D2C expansion of Blinkit
With a focus on expanding into new categories in the D2C space, Blinkit aims to enhance its average order value and drive revenue growth.
Staff Writer
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Zomato, known primarily for its food delivery services, is all set for a significant expansion into direct-to-consumer (D2C) space through its 10-minute delivery platform, Blinkit. This move places Zomato in direct competition with established ecommerce companies like Amazon and Flipkart, signalling a strategic shift in the company’s business model.
Zomato’s expansion into the D2C space mirrors a broader trend among food delivery firms, including its competitor Swiggy, which has launched its own ecommerce marketplace. With both companies venturing beyond their core food delivery services, the landscape of the food delivery sector is rapidly evolving, driven by the pursuit of new revenue streams and market opportunities.
With a focus on expanding into new categories, particularly in the D2C space, Blinkit aims to enhance its average order value and drive revenue growth.
