Google Ads has introduced an AI-based feature to optimise video ad campaigns. The tool evaluates ads against specific creative best practices. Early adopters of AI-powered video ad campaigns have seen an increase in conversions.
The AI-powered feature, found inside the Recommendations and Video Analytics sections of Google Ads, offers suggestions to help advertisers enhance the efficacy of their video campaigns.
Google advertisers can reach the feature by navigating to the “Assets” and then “Videos” section within their Google Ads account. From there, they should see a tab labelled “Analytics,” where the tool will list missing creative attributes and suggest ways to improve them.
Creative guidance primarily focuses on four key elements: brand logo visibility, video duration, voiceover quality, and aspect ratio. According to internal data, voiceovers on video ads have higher conversion rates than those without voiceovers. Google also plans to expand the range of attributes AI analyses to offer valuable advice for marketers.