WestJet and RewardOps Launch Loyalty eStore
To introduce its first loyalty eStore, WestJet has teamed up with RewardOps, expanding the airline’s rewards program with more options.
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RewardOps, a subsidiary of CORA Group and a Software as a Service (SaaS) engagement platform that builds, tracks, and streamlines loyalty programmes, has announced a partnership with WestJet to launch its first-ever loyalty eStore.
The WestJet Rewards eStore gives members new ways to earn and redeem points beyond travel, as part of the airline’s efforts to modernise and increase engagement in its loyalty programme.
RewardOps was selected as the partner for its set of products and services, including an integrated earn and redemption program experience. Its back-end platform and fully branded front-end website further reinforce RewardOps’ unified approach, which is a key factor in WestJet’s decision to partner.
“RewardOps has been a key partner in transforming our loyalty program and delivering greater value and choice for our members,” said Steve McClelland, Vice President of Loyalty at WestJet.
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“This collaboration strengthens WestJet Rewards, making it more competitive with other loyalty programs. With a more flexible, points-based system and expanded earning and redemption options, the program is well-equipped to meet the evolving needs of today’s members.”
With the WestJet Rewards eStore, members can tap into an e-commerce website that displays a variety of non-travel rewards that members can choose from, including merchandise from popular brands like Apple, Dyson and KitchenAid, and gift cards. RewardOps handles all aspects of order management, ensuring easy fulfilment and smooth operations.
“Our partnership with WestJet underscores the importance of a comprehensive loyalty program and strategy,” said Beth McCoy, President of RewardOps. “To stay competitive and relevant, airlines must prioritise the customer experience – and loyalty plays a critical role in that. Those who can shift from transactional to emotional loyalty, offering everyday opportunities to earn and redeem in a singular user experience, will have a distinct advantage.”
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