Swrve Expands Salesforce's Mobile Offering 

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Swrve, a mobile-first customer engagement provider, has expanded its integration with Journey Builder from Salesforce to enable brand marketers, product managers, and service providers to create and launch powerful mobile campaigns all from within Journey Builder.

With Swrve’s updated connector, Salesforce Pro Mobile powered by Swrve, Salesforce Marketing Cloud users no longer have to switch between platforms to deploy powerful mobile-first data and mobile-first campaigns in Journey Builder.

“This connector is truly a game-changer for our customers using Salesforce Marketing Cloud,” said Lisa Cleary, CEO at Swrve. “With it, our customers can now leverage Swrve’s unparalleled targeting and triggering engine, the ease and simplicity of Swrve’s campaign creation flow, and the power of their own data in Salesforce to create truly powerful, personal, and contextual campaigns—without ever opening Swrve.”

Key advantages of the new Salesforce Pro Mobile connector include:

• Harness the power of Swrve in Salesforce without switching between platforms
• Personalise every campaign—seamless bi-directional data flow ensures every campaign is optimised with mobile data to create personal, contextual, and relevant experiences.

This means that best-in-class mobile experiences are now available to Salesforce Marketing Cloud users who want to be where the customer is and drive retention, loyalty, engagement, and in turn revenues from mobile channels.